{"id":1210,"date":"2020-09-01T18:31:29","date_gmt":"2020-09-01T18:31:29","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=1210"},"modified":"2021-10-05T11:09:34","modified_gmt":"2021-10-05T11:09:34","slug":"crypto-mobile-top-up","status":"publish","type":"post","link":"https:\/\/reloadly.com\/blog\/crypto-mobile-top-up\/","title":{"rendered":"Reloadly\u2019s API Helped This Crypto Exchange Launch Its First-Ever Top-Up Promotion"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">Rafal Markiewicz makes it clear where he stands: \u201c<\/span><span style=\"font-weight: 400;\">The future of payments,\u201d <\/span><span style=\"font-weight: 400;\">he<\/span><span style=\"font-weight: 400;\"> beams, \u201cis cryptocurrency.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Yet, cryptocurrency remains a notoriously illiquid payments pipeline. <\/span><b>This is such a pressing challenge that building solutions around liquidity roadblocks has today become a defining objective of the cryptocurrency industry.<\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And, as <\/span><span style=\"font-weight: 400;\">Markiewicz has discovered, exchanging crypto in the global mobile top-up market can open up a path around this roadblock.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In effect, <\/span><b>the worldwide top-up marketplace has become a highly liquid gateway for exchanging cryptocurrency for any ISO-4217 global currency.\u00a0<\/b><\/p>\n<p><a href=\"https:\/\/www.linkedin.com\/in\/rafal-markiewicz-7b2370\/\"><span style=\"font-weight: 400;\">Markiewicz<\/span><\/a><span style=\"font-weight: 400;\"> founded <\/span><a href=\"https:\/\/crypto2mobile.com\/\"><span style=\"font-weight: 400;\">Crypto2Mobile.com<\/span><\/a><span style=\"font-weight: 400;\"> with the aim to enable more liquid bulk crypto exchange options as a B2B provider for cryptocurrency companies and startups.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, that ambition has expanded. Crypto2Mobile.com will soon be enabling end-user crypto holders the ability to directly tap the global mobile top-up market for cryptocurrency exchanges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But before even thinking about launching this a B2B2C marketing plan, Markiewicz had to ensure that the top-up API his platform integrated with was dependable enough to offer mass-market exposure.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is when he realized his current airtime API provider wasn\u2019t cutting it. Crypto2Mobile was experiencing several problems with the API and service.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markiewicz enumerates:\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cReally big technical issues with the interface\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cSlow reaction time to eliminate errors\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cSmall choice of top-ups\u201d<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">\u201cNo discounts\u201d to create promotional pipelines (more on that below)<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">\u201cLesson learned,\u201d Markiewicz reflects. \u201cWe should secure our suppliers as much as possible. That is when we found Reloadly.\u201d<\/span><\/p>\n<p><b>After integrating Reloadly\u2019s airtime and mobile top-up API, Crypto2Mobile was able to solve these serious pain points. <\/b><span style=\"font-weight: 400;\">These barriers were identified as the bare minimum needed to overcome before moving forward with the new marketing plan.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">From onboarding to top-up transactions, <\/span><b>Reloadly was quickly able to provide a better interface, rapid reaction service times, and never-before-seen top-up discounts.\u00a0\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe Reloadly integration project went really smoothly,\u201d says Markiewicz.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cNow our end users have a smooth process and a wider choice of top-ups, with faster transaction process times and almost no errors. Reloadly remains the number one supplier for us.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Then, an important revelation occurred. The idea would enable Crypto2Mobile to provide promotions in a way that no other airtime API could offer, and Reloadly would help them make it possible<\/span><\/p>\n<p><b><i>[Are you also looking for a new mobile top-up API provider? Download our <a href=\"https:\/\/www.reloadly.com\/registration\">free API key<\/a> and get started within minutes.]\u00a0<\/i><\/b><\/p>\n<h2><span style=\"font-weight: 400;\">A novel promotional pipeline for crypto to mobile top-up exchange<\/span><\/h2>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"aligncenter size-large wp-image-1212\" src=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-01-at-20.16.40-1024x492.png\" alt=\"crypto mobile top up\" width=\"1024\" height=\"492\" srcset=\"https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-01-at-20.16.40-1024x492.png 1024w, https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-01-at-20.16.40-300x144.png 300w, https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-01-at-20.16.40-768x369.png 768w, https:\/\/www.reloadly.com\/blog\/wp-content\/uploads\/2020\/09\/Screenshot-2020-09-01-at-20.16.40.png 1187w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Crypto2Mobile\u2019s business enables bulk cryptocurrency exchange solutions for mobile top-ups. The platform effectively opens a pathway for companies to purchase bulk airtime and mobile recharges, data bundles and vouchers using Bitcoin (BTC), Ethereum (ETH), Bitcoin Cash (BCH), Litecoin (LTC) and DASH cryptocurrencies.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Markiewicz\u2019s previous airtime API provider, buying these bulk mobile and airtime products &#8212; the heart and sole of his business &#8212; did not trigger any benefits.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With Reloadly, bulk transactions for mobile and airtime products can accumulate large discounts, which no other airtime API currently offers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In general, when buying airtime top-ups in bulk with cryptocurrency, discounts and commissions provided by Reloadly can range anywhere from<\/span><b> 6% to 15% of profits<\/b><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To beat out competition, Markiewicz says he needed at least a 5% discount.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mission accomplished.\u00a0<\/span><\/p>\n<blockquote>\n<h2><span style=\"font-weight: 400;\">\u201c<\/span><b>The new release of our service will include promotions. This is something no other airtime API to our knowledge is offering, only Reloadly.\u201d &#8212;\u00a0 <\/b><span style=\"font-weight: 400;\">Rafal Markiewicz, Founder of Crypto2Mobile.com\u00a0<\/span><\/h2>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">This got Markiewicz thinking, and <\/span><b>soon his team was diving into planning an entirely new promotional pipeline, <\/b><span style=\"font-weight: 400;\">built completely around the discounts accrued by executing Reloadly top-up transactions with cryptocurrency. It was a major shift in the business\u2019 marketing model.\u00a0<\/span><\/p>\n<p><b>\u201cWe didn&#8217;t offer promotions before. We are now introducing them. We see how we can benefit from better offers to our customers. The new release of our service will include promotions. This is something no other airtime API to our knowledge is offering, only Reloadly,\u201d says Markiewicz.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">What\u2019s more, Reloadly\u2019s discounts include all of the digital currencies accepted through Crypto2Mobile, and more.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Building promotions with SEO and social media tactics\u00a0<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the promotional capability integrated, Crypto2Mobile then set out to define their promotional campaign pipeline. This would include a formula that mixes SEO\/SEM keyword positioning strategies, as well as \u201cguerilla marketing\u201d on social media.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe first activity <\/span><span style=\"font-weight: 400;\">is based on blogs, and the second of our publications on social media and partners pages,\u201d says <\/span><span style=\"font-weight: 400;\">Markiewicz. <\/span><span style=\"font-weight: 400;\">The company was already ranking well for top keywords, but <\/span><span style=\"font-weight: 400;\">Markiewicz then organized his target keywords into three categories to better hone the focus.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><b>Top-up industry words: <\/b><span style=\"font-weight: 400;\">top-up,<\/span> <span style=\"font-weight: 400;\">recharge, buy airtime, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Mobile operator: <\/b><span style=\"font-weight: 400;\">The name of a particular mobile, fixed, or data operator or content services provider<\/span><\/li>\n<li style=\"font-weight: 400;\"><b>Cryptocurrencies: <\/b><span style=\"font-weight: 400;\">This includes the particular names of coins and their abbreviations<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Ultimately, <\/span><span style=\"font-weight: 400;\">Markiewicz endeavors to follow best practices for SEO positioning by capturing a top 3 position for each keyword listed within these categories.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Besides this SEO strategy, <\/span><span style=\"font-weight: 400;\">Crypto2Mobile also heavily leverages the social media accounts of mobile operators to generate traffic and disseminate their core messaging.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe will continue to hook onto the Instagram, Twitter and other social media accounts of mobile operators. We choose operators on our target list by analyzing page traffic and previous purchases,\u201d <\/span><span style=\"font-weight: 400;\">Markiewicz says. <\/span><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Today, work is underway to improve this pipeline by launching a <\/span><span style=\"font-weight: 400;\">Crypto2Mobile mobile app.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markiewicz is now busying himself with the development of this app, as well as an upgrade to the customer interface in hopes to further optimize the customer journey. Once that is done, a pricing manager will be hired in 2021 to better cater to customer sales inquiries, essentially adding a dedicated human face into the hitherto purely technical pipeline.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThe more massive [promotional] activities will really start in 2021,\u201d he beams.\u00a0<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Opening up the B2B2C crypto market<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">With the promotional pipeline established, Crypto2Mobile was ready to readjust their target market to include not only big crypto firms and startups, but now their end-users &#8212; the individual crypto holders.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here, enabling the exchange of crypto for mobile top-ups would solve one of the industry\u2019s biggest headaches &#8212; the liquidity roadblock. It also played well with the central mission of Markiewicz\u2019s business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><span style=\"font-weight: 400;\">We are increasing the liquidity and usability of cryptocurrency,\u201d says <\/span><span style=\"font-weight: 400;\">Markiewicz. \u201c<\/span><span style=\"font-weight: 400;\">Our next step is to open the Reloadly API interface to cryptocurrency wallet holders. We will offer Reloadly\u2019s services in a B2B2C, enabling global mobile top-ups to be bought with any cryptocurrency.\u201d\u00a0<\/span><\/p>\n<p><b>\u201cMobile top-ups make cryptocurrencies more fluid and closer to people.\u201d<\/b><\/p>\n<p><span style=\"font-weight: 400;\">For certain, the global mobile top-up market will usher greater cryptocurrency adoption.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, the launch of digital coins by major global companies and even sovereign nations will also propel the acceptance of cryptocurrency as a preferred payments pipeline, and not just only a pathway to shake up liquidity.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This is Markiewicz\u2019s long-term vision.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">The future of crypto for mobile top-up exchanges<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\u201cThe future of payments is cryptocurrency.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This statement is a bold proclamation that sets the tone for what many crypto enthusiasts, evangelist and Satoshi Nakamoto followers all are betting on: Crypto becoming more liquid.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But it will take time.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe still don&#8217;t know what the future will bring, but we can expect pretty soon a cryptocurrency based on the <\/span><a href=\"https:\/\/fortune.com\/2020\/08\/10\/china-digital-currency-electronic-yuan-bitcoin-cryptocurrency\/\"><span style=\"font-weight: 400;\">Chinese yuan<\/span><\/a><span style=\"font-weight: 400;\">, plus the new project from Facebook, Lybra. <\/span><span style=\"font-weight: 400;\">Also, Chinese giants like Alibaba are observing this market, as well as others like Google and Uber,\u201d he observes.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Within the crypto industry, there is continued hype for the \u201cgrand take over\u201d &#8212; the day when digital currencies on the blockchain will replace central banks in the capital.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That is still nowhere in sight, but, as the existence of Crypto2Mobile proves, it\u2019s important to keep an eye on the horizon. Integrating cryptocurrencies with the right API solutions can be a game-changer.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cWe don&#8217;t expect all this crypto money will grow in the next year, but for sure in the next three to five years,\u201d says Markiewicz. \u201cI ran marathons, triathlons, and I know how to plan resources properly to reach my destination.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Markiewicz is no stranger to such long-term ventures. A successful entrepreneur working in fintech for 15 years, he got his big break as a consultant with Arthur Andersen before moving into finance and telecom. He created Inpost Finance, which was sold with a valuation of \u20ac8 million.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The cryptocurrency industry will once again test his perseverance. Ultimately, to help win this race, Markiewicz has chosen to partner with Reloadly.\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Crypto to mobile top up exchanges can provide smoother transactions with a plug-and-play airtime API.<\/p>\n","protected":false},"author":13,"featured_media":1211,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"categories":[206,209],"tags":[208,207],"ppma_author":[355],"class_list":["post-1210","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cryptocurrency","category-reloadly-customer-stories","tag-crypto-mobile-top-up","tag-cryptocurrency"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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