{"id":874,"date":"2020-03-14T18:03:22","date_gmt":"2020-03-14T18:03:22","guid":{"rendered":"https:\/\/www.reloadly.com\/blog\/?p=874"},"modified":"2022-02-08T14:47:58","modified_gmt":"2022-02-08T14:47:58","slug":"top-5-ways-to-use-the-promotions-endpoint-to-increase-mobile-top-up-sales","status":"publish","type":"post","link":"https:\/\/reloadly.com\/blog\/top-5-ways-to-use-the-promotions-endpoint-to-increase-mobile-top-up-sales\/","title":{"rendered":"Top 5 Ways to Use the Promotions Endpoint to Increase Mobile Top Up Sales"},"content":{"rendered":"

How to Find Airtime Top Up Promotions with Mobile Operators<\/strong><\/h2>\n

Mobile top-up promotions allow you to increase mobile top sales, provide incentives for loyalty programs and reward high usage. With a promotions endpoint, you can even develop a user-friendly mobile blockchain network.  <\/span><\/p>\n

Finding a comprehensive guide to all the global mobile top-up promotions is challenging. Even with the power of the web, very few places consolidate the information into one organized JSON. To start, most mobile operators require you to search their individual sites for this information. It\u2019s not that it\u2019s hidden on purpose, it\u2019s just that it becomes onerous to find the information for every provider on a global scale. <\/span><\/p>\n

Want to know what data perks Tigo El Salvador provides in exchange for top-ups of $10 or more? Or maybe you\u2019d like a list of operators in your network that are reciprocal with MoviStar Costa Rica? <\/span><\/p>\n

\"promotions
airtime promotions<\/figcaption><\/figure>\n

 Reloadly\u2019s API for More Mobile Top Up Sales<\/span><\/h2>\n

Enter Reloadly. Reloadly\u2019s API provides a promotions endpoint that gives you all of this rich information natively. Using various operator provided sources, Reloadly\u2019s API culls this data from and transforms it into an ingestible JSON payload that you can manipulate. Response parameters include sender and destination currency information along with local and international discount data. <\/span><\/p>\n

Here\u2019s a sample response payload:<\/span><\/p>\n

Body<\/span>\n{<\/span>\n  content : [<\/span>\n    {<\/span>\n      \"promotionId\": 1{<\/span>\n       \"operatorId\": 129,<\/span>\n       \"title\": \"Tigo El Salvador From 25 Jun 2018 00:00 To 25 Ju,<\/span>\n       \"title2\": \"Get 500 MB and 150 minutes for USA or Canada\",<\/span>\n       \"description\": \"<\/span>\n- For top ups of $10 or more, customer<\/span>\n      \"startDate\": \"Mon, 25 Jun 2018 06:00:00 +0000\",<\/span>\n       \"endDate\": \"Tue, 26 Jun 2018 05:59:00 +0000\",<\/span>\n       \"denominations\": \"USD 10 and up\",<\/span>\n       \"localDenominations\": null<\/span>\n      }<\/span>\n\n    {<\/span>\n      \"promotionId\": 2{<\/span>\n       \"operatorId\": 158,<\/span>\n       \"title\": \"Tigo Guatemala From 30 Jun 2018 00:00 To 30 Jun,<\/span>\n       \"title2\": \"Bonus 3x\",<\/span>\n       \"description\": \"<\/span>\n- Calls and SMS to USA, OnNet an<\/span>\n      \"startDate\": \"Sat, 30 Jun 2018 06:00:00 +0000\",<\/span>\n       \"endDate\": \"Sun, 01 Jul 2018 05:59:00 +0000\",<\/span>\n       \"denominations\": \"USD 14 and up\",<\/span>\n       \"localDenominations\": \"GTQ 100.80 and up\"<\/span>\n      }<\/span><\/pre>\n
\"point<\/p>\n
How to Use the Promotions Endpoint to Increase Mobile Top Up Sales <\/span><\/h2>\n
Besides grabbing data straight from a response and injecting it into a div, Reloadly\u2019s API enables you to use the JSON response payload in creative ways in order to drive high user engagement and increase sales.<\/span><\/p>\n
Below are some best practices:<\/span><\/p>\n
1. Stipulate the parameters of a promotion<\/span><\/h3>\n
With the Start Date and End Date on hand, you can incentivize top-up purchases by instilling a sense of urgency in users. For example, you can call the promotions endpoint and populate a countdown clock or other interactive module in your application. <\/span>This technique has been known to increase sales and engagement<\/span><\/a>.<\/span><\/p>\n
2. Encourage global transactions<\/span><\/h3>\n
Reloadly\u2019s API provides standard denominations and sometimes local denominations as well. This equates with encouraging global transactions. Use this data to create a simple real-time calculator in your application. <\/span>Transparency builds trust<\/span><\/a>, easing resistance to do business on a global scale. Reloadly\u2019s API provides that transparency.<\/span><\/p>\n
3. Identify which providers are the most popular<\/span><\/h3>\n
Speak directly to your customer by driving operator selection in your application. This allows you to detect what operators are the most popular with your customers, enabling you to highlight those promotions that are effectively driving sales. You can even create a poll as an interactive element.<\/span> Polls can drive up engagement<\/span><\/a>, resulting in increased sales.<\/span><\/p>\n
4. Apply complex promotions seamlessly<\/span><\/h3>\n
For multinational customers, applying promotion bundles and multi-transaction promotions can be a rich, intuitive, and seamless experience. Software applications with smooth user experience have higher adoption and greater usage.<\/span> Difficult user experience is among the top-ranking reasons why customers abandon a business.<\/span><\/a><\/p>\n
With the promotions endpoint, you can parse the bundles boolean parameter for each member of the payload and transmute the data into a customer-friendly interactive interface. Customers can apply bundles, toggle between them, and select multiple transactions for bundled top-ups.<\/span><\/p>\n
5. Deliver exceptional intercountry value<\/span><\/h3>\n
Identifying promotions by country allows you to rank and sort this data in a grid, a list, or a graphical visual. You can even do a literal heat map of which operators are currently providing the best promotions as of today\u2019s date. Clicking on the heat map areas can populate granular details about the promotion provided by Reloadly.<\/span><\/p>\n
\"notes<\/p>\n
Applications for Using Mobile Top Up Sales Promotions <\/span><\/h2>\n
At a loss for how to apply promotions? There are various industries and use cases that can benefit from top-up promotions. <\/span><\/p>\n