Challenge

Managing multiple operators and gift card requests across different countries was inefficient and time-consuming for Xoxoday. The company needed a simpler way to manage global gift card fulfillment while reducing manual effort.

Solution

Xoxoday integrated Reloadly’s API to simplify its gift card fulfillment process across different countries. The integration made the process faster and easier to manage while reducing the operational work required from the team.

Results

• ~60% reduction in manual work.
• ~30% increase in successful gift card redemption.
• Faster, easier management of international gift card fulfillment.

Simplifying Global Rewards Distribution

Xoxoday is an enterprise rewards, incentives, loyalty, and employee engagement platform helping businesses recognize employees, motivate sales teams, reward partners, retain customers, and automate global reward programs.

Its platform provides access to 10M+ reward options across 150+ countries, spanning gift cards, prepaid cards, travel, experiences, merchandise, wellness, and charitable rewards. Businesses can distribute rewards through APIs, integrations, links, and codes, making global reward delivery a core part of the customer experience.

As Xoxoday’s reward programs expanded across markets, managing gift card fulfillment efficiently became increasingly important. Supporting customers across countries can involve multiple operators, products, markets, and fulfillment processes—creating unnecessary manual work and operational complexity.

Reducing Manual Reward Management

Before integrating Reloadly, managing multiple operators and gift card requests was time-consuming and inefficient.

Xoxoday needed a simpler way to manage digital gift card fulfillment while continuing to support customers across different countries.

By integrating Reloadly’s API, Xoxoday streamlined the process and reduced the amount of manual work required to fulfill gift card requests.

The result was a 60% reduction in manual work, allowing the team to spend less time managing individual fulfillment processes and more time supporting its broader rewards ecosystem.

Improving Redemption Success

Operational efficiency was only one part of the impact.

Since integrating Reloadly, Xoxoday has also seen a ~30% increase in successful gift card redemption.

For a rewards platform, successful redemption is critical. A reward only creates value when the recipient can actually use it. Improving redemption success helps create a smoother experience for both the businesses distributing rewards and the customers receiving them.

The combination of reduced manual work and stronger redemption performance has helped Xoxoday make its global gift card fulfillment process faster and easier to manage.

Supporting Global Reward Programs

Xoxoday operates at significant scale, serving 5,000+ enterprises and supporting 65M+ end users, with more than $5B in rewards distributed across its ecosystem.

Its reward infrastructure supports employee recognition, sales incentives, customer loyalty, channel partner programs, and other engagement initiatives.

Within this environment, flexible digital fulfillment infrastructure plays an important role. Businesses increasingly expect rewards to be delivered quickly and reliably across different countries and reward categories.

By simplifying part of the underlying gift card fulfillment process, Xoxoday can focus on the broader experience: helping businesses design, automate, and optimize reward programs at scale.

A More Efficient Reward Experience

Xoxoday also highlighted the ease of integration and the responsiveness of the support experience, noting that issues are typically addressed quickly.

This combination of API accessibility, operational efficiency, and responsive support has helped Xoxoday improve the way it manages digital rewards across markets.

The Result

Xoxoday’s experience demonstrates how simplifying the underlying fulfillment process can create meaningful improvements across a global rewards operation.

By integrating Reloadly, Xoxoday reduced manual gift card management by ~60% and increased successful redemptions by ~30%, helping the platform deliver a smoother experience while reducing operational overhead.

For a global rewards business, those improvements create more capacity to scale programs, serve customers, and deliver rewards efficiently across markets.